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News Article

Nick Cataldo Joins EPC

Power semiconductor veteran brings 35 years of experience to sales and marketing role

To support its accelerating growth, Efficient Power Conversion Corporation (EPC) has announced that Nick Cataldo has joined the EPC leadership team as senior vice president of global sales and marketing.

Cataldo has over 35 years of marketing and sales operation experience within the semiconductor industry. His primary responsibilities at EPC are creating and implementing sales and marketing strategies to achieve the company's global sales objectives.

"Nick Cataldo has extensive experience in leading edge power semiconductors as well as recent experience in new materials that are edging out the incumbent silicon," said Alex Lidow, CEO and co-founder of EPC.

Cataldo joins EPC from United Silicon Carbide where he was vice president of global sales. Previously Cataldo had senior sales and marketing leadership positions at International Rectifier and Semtech.

"I am very excited to have the opportunity to work with the extremely talented EPC technical team that is revolutionising the power conversion industry with leading edge GaN FETs and integrated circuits. This is the first time in 60 years that there is a technology that is both higher performance and lower cost to manufacture than silicon. It's a dream-come-true for sales and marketing," commented Cataldo.

EPC further announces that Steve Colino will assume the title of vice president of strategic technical sales reporting to Nick Cataldo. In his new role, Colino will be able to concentrate on customers who are looking to take maximum advantage of eGaN technology and its IC capability to increase functionality and value to their end-use customers.

"Steve is the one who put EPC in a position of rapid growth and he is uniquely qualified to drive our technology and business to the next level by working with our most innovative customers," said Alex Lidow.


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