Silicon Carbide…a compound with similar properties to diamond is the future of power electronics…Danielle Merfield explains how! The GE Store is our name for the company’s competitive advantage. There is no other company that has the ability to transfer intellect and technology across industries and around the world as GE can, from advanced technology, materials, software, and analytics to commercialization, process, and business model best practices. The GE Store allows GE to leapfrog industries, to drive innovation, performance and outcomes regardless of business and geography. This value is captured by faster growth at higher margins; it makes the totality of GE more competitive and it affords our employees the opportunity to power the next generation of industry.